Capitol Leadership Conference Registration Due 12/15

GROW YOUR CHAPTER

GO FOR THE RED

Go for the Red, FCCLA’s annual membership campaign, provides incentives for members and chapters working to increase membership.

Share your positive FCCLA experience with your friends!

Go for the Red empowers students to recruit, retain, and recognize members.

RECRUIT

Recruiting new members helps a chapter grow, stay active, and bring in new ideas.

Go for the Red encourages students to invite friends, classmates, and new faces to be part of FCCLA.

When students share their own experiences, it makes it easier for others to see themselves in the organization.

Strong recruitment helps the chapter build a fun, welcoming community.

Picture a chapter where students greet new members with a smile and a “come sit with us.”

Someone offers to show them around or explain an upcoming project.

Friends invite friends, and pretty soon the room is full of voices and laughter.

Posters go up, announcements are made, and students proudly share what FCCLA does.

By the next meeting, those new faces are already part of the group.

That’s what Go for the Red looks like when a chapter is excited to grow.

RETAIN

Retention means helping members stay connected and excited all year long.

Go for the Red reminds chapters to create experiences that feel meaningful and fun.

When students feel included, supported, and able to try new things, they stick with it.

Retaining members keeps a chapter strong and full of opportunities.

Imagine a chapter where students look forward to every meeting.

They know their ideas help shape what the group does next, and they can try leadership roles at their own pace.

Older members help newer ones feel confident.

Activities feel connected to what students care about, whether it’s college, careers, or helping their community.

Over time, friendships grow and students feel proud to be part of the chapter.

That’s how strong retention builds a long-lasting group.

RECOGNIZE

Recognition shows members they’re valued and that their contributions matter.

Go for the Red encourages chapters to celebrate wins big and small.

When students feel seen and valued, they are more likely to stay involved and try new things.

Recognition builds a positive chapter culture where everyone feels supported.

Think of a chapter where students cheer each other on.

A member gets a shout-out for helping with a service project, another is recognized for trying a STAR Event for the first time, and everyone claps when a team earns an achievement.

A bulletin board highlights the chapter’s success, and families and teachers get to see it too.

Small celebrations build big confidence.

Over time, recognition becomes part of what makes the chapter feel special.

GO FOR THE RED AWARD OPPORTUNITIES

INDIVIDUAL

Individuals who recruit three or more members can apply for the Go for the Red (GFTR) Individual Award.

All participants who meet the qualifications and deadline will be entered into a drawing for one of the three prize options listed below. Ten (10) awardees will be randomly picked from those who qualify to receive a prize. All awardees will be provided with an electronic certificate of achievement.Prize options:

Apple Air pods
$100 Amazon gift card
$100 FCCLA Store gift card

Application Deadline: April 1 Application Location:Members can apply for the GFTR Individual Award

FCCLA Student Portal
Surveys/Applications tab
Go For The Red Individual Application section

Rules and Guidelines

To be eligible, the applicant must recruit three or more new FCCLA Members who are affiliating with FCCLA for the first time this year.
Advisers are not eligible to apply for the GFTR Individual award.
The same applicant cannot apply twice.
Newly recruited members must be on an affiliation invoice by April 1.

CHAPTER

Chapters that increase their members by 10 (bronze), 15 (silver), or 20 (gold) members from the previous year can apply for the Go for the Red (GFTR) Chapter award.

Chapters meeting the qualifications and deadline will be entered into a raffle for a chance to win one of five (5) $200 cash prizes. All chapter awardees will also be provided with an electronic certificate of achievement.

Bronze Level - 1 entry into the raffle for a cash prize
Silver Level - 2 entries into the raffle for a cash prize
Gold Level - 3 entries into the raffle for a cash prize

Qualifying chapters whose members attend FCCLA's 2026 National Leadership Conference (NLC) will receive a special GFTR ribbon with their registration package on-site.
Application Deadline: April 1
Application Location:Advisers can apply for the GFTR Chapter Award

FCCLA Adviser Portal
Surveys/Applications tab
Go For The Red Chapter Application section

Rules and Guidelines

Chapters enrolled in a membership type that allows unlimited members are not eligible. Including:
- 100% Middle Level Affiliation
- Unlimited Members Package
- Urban Affiliation
New chapters in 2024-2025 are not eligible.
Only one application will be accepted per chapter.
Applications must be submitted to receive recognition.
Members must be affiliated by April 1. Pending or unsubmitted members will not count towards your chapter's increase.
Invalid or incorrect information will result in disqualification. Applications will be checked for accuracy.

Please note: To be eligible, your chapter must increase membership from the previous school year by 10, 15, or 20 members. (For example, if you had 20 members in your chapter last school year and now have 30 affiliated members in your chapter, your chapter would receive one raffle entry.) It is best to wait to apply until all students are added to the Portal.

✨NEW✨UNLIMITED

Unlimited and 100% Middle-Level chapters have their very own chance to shine in a special $500 raffle!

Recruit and help affiliate at least one brand-new FCCLA chapter.

Each new chapter you bring in equals one raffle entry for your chapter. One lucky chapter will be randomly selected to win $500.
Make sure the new chapter is fully affiliated (not pending) by April 1.
Application Deadline: April 1
Application Location: Advisers can apply for the Go For The Red Unlimited Award

FCCLA Adviser Portal
Surveys/Applications tab
Go For The Red Chapter Unlimited Application section

PAST NATIONAL AWARD RECIPIENTS

2025 CFTR Chapter Recipients

Gold | Loyal FCCLA
Silver | Westby FCCLA

2025 CFTR Individual Recipients

Noelle T, Loyal FCCLA
Colter R, Loyal FCCLA
Dominic J, Verona FCCLA

🔗 learn more

THE 3 Rs IN YOUR CHAPTER

RECRUIT

Booth at school organization & club fair or open house
Visit FCS classes
Announcements
Join-us challenges
Personal invitations
Peer-to-peer testimonials
Mini "Learn a Skill" workshops
Chapter events
Incentives for new members
Promotional materials like flyers, posters, or videos
Local middle school outreach
Parent night
Project showcases
Be visible in community through service events
Social media campaigns

Pro tip: One of the best ways to recruit new members is to know your elevator speech. Be ready to explain what FCCLA is, what members get to do, and why you enjoy being part of the chapter. When students hear real experiences from real members, it helps them imagine themselves in FCCLA too.

RETAIN

Welcome members by name
Include connection activities at meetings
Host social or bonding events
Keep meetings fun, organized, and purposeful
Give members choices in projects and roles
Encourage older members to check in with new ones
Survey members at start of year to help plan activities based on member interests
Create and maintain chapter traditions like annual service project or special traditions for seniors or first-year members
Connect activities to real-world skills and future career goals
Compete in STAR Events, Knowledge Bowl, Skills Demonstration, or Fashion Show
Explore Career Clusters
Engage in community service projects
Involve members in fundraising

Pro Tip: One of the best ways to retain members is to involve them in planning. When students help shape activities, they’re more excited to stay involved.

RECOGNIZE

Bulletin boards
Wall of members or "Spotlight Wall"
Meeting and social media shout outs
Locker decorations
Certificates and awards
Member of the Month
End-of-year awards night
Host a project showcase
"First-Time Achievement" shout-outs
Recognize members who help behind the scenes or "quiet leaders"
Celebrate milestones like birthdays and senior send-offs
Create a "Member Achievement Jar" for peers to nominate each other
Spotlight members who demonstrate FCCLA values in action
Showcase members' achievements and chapter projects publicly in newspaper

Pro Tip: Recognition feels best when it’s consistent. Celebrate small wins all year long, not just at the end.

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